- Audiolibro
- 2019
- 7 hrs 6 min
- Kogan Page
Título
Wild Thinking
Descripción
Who is McLaren's greatest nemesis?What disappoints Ocado about their competitors?What wakes Google up at 4am?Why does Wimbledon sweat the small stuff?Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.
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Detalles del producto
Editorial:
Autor:
Título:
Wild Thinking
narrado por:
Idioma:
EN
ISBN de audio:
9781789661361
Fecha de publicación:
4 de marzo de 2019
Palabras clave:
Brand growthBusiness challengesCompetitive advantageCompany cultureGoogleMcLarenbrand strategyart of innovationnetwork marketing businesscreativity and innovationuse your handswork you wantprojects and hobbiesintroduction to designthings we choosework and shareplay the musicdoing your workcare of yourselfpiece of adviceoutside the boxinnovation and creativityexamples and ideasout of debtsources of inspirationstarting a businessentrepreneurshipplace to publishsurrounded by booksconcepts of designmagic in beingwork you lovefocus my mindconcept of designexercises to practicenothing is originalwork to careideas into actionmake it uncomfortablestuff every daygoing to leadtips and tricksproduct or serviceadvertising and marketingcreating an environmentways of thinkingact of makingsomeone else's workcomfortable with beingbusiness personal developmentart and creativityunusual or theoreticalwork design businesscareer and vocationbusiness and marketingart design fashionbusiness and organizationadvertising and designart craft designeducational theory practiceself help and adviceart illustration designcollege reads and textbooksinspiration for artists and everyonecreativity research and designpolicymaking and managementenergy and driveprototypesmarketing access codeBrainstormingteam-basedengineering9-to-5PinterestStartupsplagiarismSelf Help
Duración
7 hrs 6 min
Tipo de producto
AUDIO
Explícito:
No
Audiodrama:
No
Unabridged:
Sí
Sobre el autor:
Nick Liddell is a brand strategist with over 20 years' experience. He works with organizations of all sizes to grow their brands through clear and compelling strategy. His clients include some of the world's brightest and best - from Prada and The V&A to McLaren, Wimbledon and Twinings. He's a member of the UK Superbrands Council, a frequent event speaker and a regular contributor to marketing, brand and business publications.Richard Buchanan is Managing Director and a founding partner of The Clearing, voted the UK's best branding consultancy at The Drum's Network Awards 2016. Working with global brands such as McLaren, Fitness First, Wimbledon and Ocado. Together with The Clearing, he has won more than thirty industry awards.