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Título

Crystallizing Public Opinion

Descripción

"Crystallizing Public Opinion" by Edward Bernays is a seminal work that delves into the intricacies of shaping public perception and manipulating mass opinion. As the nephew of Sigmund Freud and a pioneer in the field of public relations, Bernays offers profound insights into the mechanisms behind influencing public attitudes and behaviors. Through a blend of theory, case studies, and practical strategies, Bernays illuminates the power dynamics at play in the dissemination of information and the molding of societal beliefs. Published nearly a century ago, this timeless classic remains relevant today, serving as a foundational text for marketers, politicians, and anyone seeking to understand the complex interplay between communication, persuasion, and the public mind.

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Detalles del producto

Editorial:

Heritage Inkwell Publishing

Autor:

Bernays Edward

Título:

Crystallizing Public Opinion

narrado por:

Jonathan Queen

Idioma:

ISBN Audio:

9786385574145

Fecha de publicación:

8 de mayo de 2024

Palabras clave:

Propaganda

Duración

5 hrs 16 min

Tipo de producto

AUDIO

Explicit:

Audio drama:

Unabridged:

Sobre el autor:

Edward Bernays (1891-1995) was an influential Austrian-American public relations expert often called the "father of public relations." Born in Vienna, he moved to the United States and became a pioneer in using psychology and media to shape public perception. He worked with prominent companies and governments, developing techniques that linked emotions and desires with products and ideas. His landmark works include *Crystallizing Public Opinion* and *Propaganda*, which highlighted the strategic use of communication in influencing mass opinion. His ideas profoundly impacted the fields of marketing, advertising, and PR.