- Audiobook
- 2018
- 7 hrs 9 mins
- Kogan Page
Title
Digital Darwinism
Description
Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.
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Product details
Publisher:
Author:
Title:
Digital Darwinism
read by:
Language:
EN
ISBN Audio:
9780749497118
Publication date:
April 2, 2018
Keywords:
digital changedigital disruptiondigital innovationdigital transformationorganisational changetest1orgaisational changedigitalchangeStartUpentrepreneurdecision making skillsfuture of businessonline business modelsinternet business booksbuilding a platformchanging the worldproducts and servicesonline business booksdigital business modelstechnology is changingimpact of technologybuyers and sellerscioadvertising and designmake better decisionsproducers and consumersproduct or serviceeconomies of scaleworld is changingbirth and growththe new digital agebusiness and societyimpact of digitalstrategic management businessculture of siliconeconomics and businessterms of leadershipthrill of solvingpredicting the futurebehind the scenesresearch and thinkingbusiness social mediaimportance of empathyinsight and ideasimagination and thoughtindividuals and organizationsproduction and distributionsurviving and thrivingchallenges and opportunitiespredict the futurebusiness and economicstechnology science businesssilicon valley etctechnology and societydisruptionsstrategic digital marketingeconomics or businessscience math chemistrydigital marketing booksonline digital marketingstart-upsCrowdsourcingsocial media strategycurationdecision making books
Duration
7 hrs 9 mins
Product type
AUDIO
Series:
Explicit:
No
Audio drama:
No
Unabridged:
Yes
About the author:
Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a "must follow" by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.