Audiobook
2019
7 hrs 48 mins
Kogan Page

Audible

Title

Myths of Branding

Description

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

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Product details

Publisher:

Kogan Page

Author:

Bailey Simon

Title:

Myths of Branding

read by:

Richard Lyddon

Language:

ISBN Audio:

9780749498351

Publication date:

February 27, 2019

Keywords:

brand identity brand management brand strategy branding guide marketing guide brand logo branding mistakes comms differentiation customers multilevel marketing books marketing theory luxury brand management mass marketing traditional marketing consumers network marketing online promotions advertising and marketing network marketing books small business owners time and money Strategy network marketing business physical and mental marketing and branding way of marketing design and art begin to buy learn about anything informative for people team to create network marketing training guarantees information on top build an image sets of data ability to guide improve my blog network marketing prospecting inspire further research work in advertising form meaningful relationships importance of scientific autumn or winter aimed towards people many different categories create a brand ideas and resources advertising and design branding design business fundamentals sales team management Sensory evidence based consumption assess market shares consumer products agencies empirical data marketing professional mlm marketing empirical evidence marketing b2b small business in business fashion creative psych socio sale management selling sales sales guide account management books building brand perform suitable sales strategy

Duration

7 hrs 48 mins

Product type

AUDIO

Series:

Business Myths

Explicit:

Audio drama:

Unabridged:

Yes

About the author:

Andy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by Marketing Magazine.