- Audiobook
- 2019
- 7 hrs 48 mins
- Kogan Page
Title
Myths of Branding
Description
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
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Product details
Publisher:
Author:
Title:
Myths of Branding
read by:
Language:
EN
ISBN Audio:
9780749498351
Publication date:
February 27, 2019
Keywords:
brand identitybrand managementbrand strategybranding guidemarketing guidebrand logobranding mistakescommsdifferentiationcustomersmultilevel marketing booksmarketing theoryluxury brand managementmass marketingtraditional marketingconsumersnetwork marketing onlinepromotionsadvertising and marketingnetwork marketing bookssmall business ownerstime and moneyStrategynetwork marketing businessphysical and mentalmarketing and brandingway of marketingdesign and artbegin to buylearn about anythinginformative for peopleteam to createnetwork marketing trainingguaranteesinformation on topbuild an imagesets of dataability to guideimprove my blognetwork marketing prospectinginspire further researchwork in advertisingform meaningful relationshipsimportance of scientificautumn or winteraimed towards peoplemany different categoriescreate a brandideas and resourcesadvertising and designbranding design businessfundamentalssales team managementSensoryevidence basedconsumptionassessmarket sharesconsumer productsagenciesempirical datamarketing professionalmlm marketingempirical evidencemarketing b2bsmall businessin businessfashion creativepsych sociosale managementselling salessales guideaccount management booksbuilding brandperformsuitablesales strategy
Duration
7 hrs 48 mins
Product type
AUDIO
Series:
Explicit:
No
Audio drama:
No
Unabridged:
Yes
About the author:
Andy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by Marketing Magazine.