Hörbuch
2019
7 Std 6 Min
Kogan Page

Audible

Titel

Wild Thinking

Beschreibung

Who is McLaren's greatest nemesis?What disappoints Ocado about their competitors?What wakes Google up at 4am?Why does Wimbledon sweat the small stuff?Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

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Produktdetails

Verlag:

Kogan Page

Autor:

Liddell Nick

Titel:

Wild Thinking

gelesen von:

Stephen Perring

Sprache:

ISBN Audio:

9781789661361

Erscheinungsdatum:

4. März 2019

Schlagworte:

Brand growth Business challenges Competitive advantage Company culture Google McLaren brand strategy art of innovation network marketing business creativity and innovation use your hands work you want projects and hobbies introduction to design things we choose work and share play the music doing your work care of yourself piece of advice outside the box innovation and creativity examples and ideas out of debt sources of inspiration starting a business entrepreneurship place to publish surrounded by books concepts of design magic in being work you love focus my mind concept of design exercises to practice nothing is original work to care ideas into action make it uncomfortable stuff every day going to lead tips and tricks product or service advertising and marketing creating an environment ways of thinking act of making someone else's work comfortable with being business personal development art and creativity unusual or theoretical work design business career and vocation business and marketing art design fashion business and organization advertising and design art craft design educational theory practice self help and advice art illustration design college reads and textbooks inspiration for artists and everyone creativity research and design policymaking and management energy and drive prototypes marketing access code Brainstorming team-based engineering 9-to-5 Pinterest Startups plagiarism Self Help

Laufzeit

7 Std 6 Min

Produktart

AUDIO

Explizit:

Nein

Hörspiel:

Nein

Ungekürzt:

Über den Autor:

Nick Liddell is a brand strategist with over 20 years' experience. He works with organizations of all sizes to grow their brands through clear and compelling strategy. His clients include some of the world's brightest and best - from Prada and The V&A to McLaren, Wimbledon and Twinings. He's a member of the UK Superbrands Council, a frequent event speaker and a regular contributor to marketing, brand and business publications.Richard Buchanan is Managing Director and a founding partner of The Clearing, voted the UK's best branding consultancy at The Drum's Network Awards 2016. Working with global brands such as McLaren, Fitness First, Wimbledon and Ocado. Together with The Clearing, he has won more than thirty industry awards.